Bhandari Industries is an agro-based manufacturing enterprise located in Nashik. Rooted in the region's strong farming ecosystem, the company operates rice mills and specializes in the processing, production, and distribution of high-quality rice and millet products, catering to both local and regional markets. The company is particularly known for producing two prominent indigenous rice varieties: • Indrayani Rice – A premium local variety known for its rich fragrance, slightly sticky texture, and superior taste, often preferred for traditional Maharashtrian cuisine. • Kolam Rice – A lightweight, medium-grain rice widely appreciated for its softness, subtle aroma, and everyday usability in Indian households.
The previous packaging was generic, lacked quality tier differentiation, and failed to reflect the origin, fragrance, and premium feel of the harvest. The redesign needed to establish a unified parent brand while clearly separating premium fragrant rice from everyday mass-market varieties
We developed a dual packaging language under one parent brand. For premium Indrayani, we used elegant Maharashtrian cultural motifs, golden accents, and calligraphic details to reflect tradition. For Kolam, we utilized bright, commercial colors, large grain icons, and clear typography to appeal to daily household buyers.
