Garware Fulflex, global leaders in thin gauge calendering processes with the largest product portfolio showcasing extensive forms of rubber, thermoplastics and other polymers. With a world class product offering, in Medical, PPE, Hygiene, Sports, Fitness & Rehab. The product range consists of Resistance Bands, Mini Loop Bands, Floss Bands, Resistance Bars, Spiky Balls, Massage Balls, Hand Grips, Power Loop Bands, Exercise Tubing, Yoga Mats aimed at a highly active, youthoriented demographic.
Fulflex needed a unified packaging system to span multiple sizes, resistance levels, and form factors. The visual identity had to jump off retail fitness shelves, communicating physical energy, athletic motion, and core product resistance features in a clean, modern way
We developed a high-velocity design language based on physical motion. Fluid, sweeping graphic curves visually represent elastic tension and loops, while active cyan highlights against deep blue brand fields define the hierarchy. Transparent windows showcase product materials directly to the consumer. Product range usually target to young, We embrace bold and playful designs and typography that resonate with our target audience. Vibrant colors dominate our branding, keeping balance between brand color and bold colors, which communicates fitness, sports, youthfulness.
